On July 21, 2017 ICPEN (the International Consumer Protection and Enforcement Network comprising consumer protection authorities from 60 countries) re-launched its 2016 guidelines for fair and transparent collection, moderation and publication of online reviews.

Online feedbacks have become a growing tool for consumers and businesses to better inform the purchasing decisions while improving the available products and services. However, when they are not based on genuine user experience, such reviews may be misleading and affect negatively consumers and competition.